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Open Access
Article
Publication date: 29 March 2023

Christian Hugo Hoffmann

The purpose of this study is to showcase that the valuation of startups is still considered to be more “art than science”. Moreover, such non-rigorous approaches often lead to…

1013

Abstract

Purpose

The purpose of this study is to showcase that the valuation of startups is still considered to be more “art than science”. Moreover, such non-rigorous approaches often lead to valuations, which turn out to be too high, which in turn has become a well-known phenomenon to a broader audience due to shining examples such as We Work. This is reason enough to revisit the important topic of where we stand today with startup valuation procedures and methodologies.

Design/methodology/approach

Literature synthesis and exploratory analysis.

Findings

While some studies describe sound results about how to assess startups, what the authors found was that many questions remain open or have not been covered at all. This is the reason why the authors needed to apply a substantial amount of reasoning in the analysis of studies, which do not exactly deal with startup companies. The authors provided some interesting impulses for future research.

Originality/value

Based on an original overview of the current state of research about the valuation of startup companies, this paper makes the following principal contribution to both the literature and practice: on the one hand, the authors assess four impact factors on startup values critically; on the other, the authors provide an outlook on promising future research avenues.

Details

Journal of Ethics in Entrepreneurship and Technology, vol. 3 no. 1
Type: Research Article
ISSN: 2633-7436

Keywords

Article
Publication date: 22 January 2021

Christian Pieter Hoffmann and Sandra Binder-Tietz

While several extant studies have discussed the strategic importance of investor relations (IR) for listed corporations, few have tried to apply findings from strategic…

Abstract

Purpose

While several extant studies have discussed the strategic importance of investor relations (IR) for listed corporations, few have tried to apply findings from strategic communication research to IR. Therefore, little is known about the planning and evaluation of IR programs, with even less data available on IR's involvement in top management decision-making. The purpose of this paper is to examine research on planning and evaluation practices in German Prime Standard corporations' IR departments.

Design/methodology/approach

The method entailed a survey of 51 heads of IR departments from the largest corporations listed on the Frankfurt Stock Exchange concerning the topic of measurement and evaluation.

Findings

The findings highlight an intermediate stage in the professionalization of the still-emergent IR function. While IR has been established as an independent function with some consideration in strategic leadership, strategic management of the function is still evolving. This study shows that while some form of planning is the norm, IR departments at smaller companies tend to focus more on departmental objectives than on deriving objectives from the corporate strategy. Also, systematic evaluation remains lacking in many smaller companies' IR departments. As a result, IR managers from smaller companies are consulted less frequently during top management meetings on corporate strategy.

Research limitations/implications

This study is based on data collected only from German Prime Standard corporations. While satisfactory in the context of quantitative IR studies, the response rate from the reported survey was only 32%. Furthermore, the average level of strategic IR management among German listed companies actually may be somewhat lower than reported in this paper, as large listed companies are somewhat overrepresented in the sample.

Originality/value

This study addresses an apparent research gap, i.e. to date, little is known about the strategic management of the IR function, especially in a non-US context. This analysis shows that theories and frameworks from strategic communication management can be applied to the IR function.

Details

Journal of Communication Management, vol. 25 no. 2
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 10 August 2021

Christian Hugo Hoffmann

The purpose of this paper is to offer a panoramic view at the credibility issues that exist within social sciences research.

Abstract

Purpose

The purpose of this paper is to offer a panoramic view at the credibility issues that exist within social sciences research.

Design/methodology/approach

The central argument of this paper is that a joint effort between blockchain and other technologies such as artificial intelligence (AI) and deep learning and how they can prevent scientific data manipulation or data forgery as a way to make science more decentralized and anti-fragile, without losing data integrity or reputation as a trade-off. The authors address it by proposing an online research platform for use in social and behavioral science that guarantees data integrity through a combination of modern institutional economics and blockchain technology.

Findings

The benefits are mainly twofold: On the one hand, social science scholars get paired with the right target audience for their studies. On the other hand, a snapshot of the gathered data at the time of creation is taken so that researchers can prove that they used the original data set to peers in the future while maintaining full control of their data.

Originality/value

The proposed combination of behavioral economics with new technologies such as blockchain and AI is novel and translated into a cutting-edge tool to be implemented.

Details

foresight, vol. 23 no. 6
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 6 February 2017

Christian Pieter Hoffmann and Lea Aeschlimann

The purpose of this paper is to analyze antecedents of listed corporations’ propensity to adopt online shareholder platforms. It differentiates two strategic investor relations…

Abstract

Purpose

The purpose of this paper is to analyze antecedents of listed corporations’ propensity to adopt online shareholder platforms. It differentiates two strategic investor relations (IR) frames, shielding and engaging, and explores their effect on ICT adoption.

Design/methodology/approach

Findings are based on a survey of 82 corporations listed on the Swiss, German and Austrian stock exchanges. The authors apply multiple linear regression analysis to test a multi-faceted adoption model.

Findings

The authors find that resource constraints, familiarity with online media and efficiency considerations drive listed corporations’ willingness to adopt online shareholder platforms. Beyond these operational antecedents, strategic considerations significantly affect adoption: IR functions geared toward shareholder engagement are more likely to apply interactive platforms, while IR departments geared toward shielding the corporation from shareholder interventions will be less attracted to the participatory affordances of online media.

Research limitations/implications

This study is limited in scope to corporations listed on the Swiss, German and Austrian stock exchanges and cannot account for antecedents distinct to other regulatory environments.

Practical implications

IR functions need to carefully develop and apply communication strategies, which in turn will inform ICT adoption. The authors find that IR departments geared toward a two-way symmetrical communication model are more attracted to the participatory affordances of online platforms. Thereby, they are more likely to innovate by employing current digital applications.

Originality/value

This study contributes to research on the benefits of digital media to two-way symmetrical and dialogic corporate communications. It is the first study to explore these relationships in the context of IR. It further contributes to research on the strategic role of IR by developing and applying two distinct strategic frames to the subject of ICT adoption in IR.

Details

Corporate Communications: An International Journal, vol. 22 no. 1
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 14 June 2018

Christian Pieter Hoffmann, Sandra Tietz and Kerstin Hammann

The purpose of this paper is to present a comprehensive, interdisciplinary review of international investor relations (IR) research published since 1990. It highlights the…

1819

Abstract

Purpose

The purpose of this paper is to present a comprehensive, interdisciplinary review of international investor relations (IR) research published since 1990. It highlights the development of IR research, its disciplinary foundations and key areas of inquiry. Research is shown to reflect the rising importance of IR as a corporate communications function, its interdisciplinary character, and the recognition of its contribution to strategic management.

Design/methodology/approach

Findings are based on an interdisciplinary systematic literature review focusing on peer-reviewed journal articles published in English since 1990.

Findings

The authors differentiate five strands of research focusing on the organization, strategy, instruments, content and effects of IR. IR research is shown to have strong roots in the business and management, accounting and communications literature. The authors document a rising interest in the topic and a steady development beyond descriptive accounts of the function to distinctive lines of inquiry. The authors summarize the state of the field and derive a number of suggestions for future research.

Research limitations/implications

The review is limited in scope to the applied research process, including the choice of keywords, databases as well as peer-reviewed journal publications published in English since 1990.

Originality/value

This study contributes to the necessary structuration and consolidation of the emergent field of IR research by identify salient perspectives and common subfields. It provides both a comprehensive overview of the state of research and specific suggestions for future endeavors.

Details

Corporate Communications: An International Journal, vol. 23 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 5 November 2019

Christian Hugo Hoffmann and André Dahlinger

The purpose of this paper is to explore socio-economic implications of decentralized autonomous self-owned businesses.

Abstract

Purpose

The purpose of this paper is to explore socio-economic implications of decentralized autonomous self-owned businesses.

Design/methodology/approach

The authors take the approach of a case study analysis.

Findings

Unlike dark scenarios according to which almost half of our jobs are at risk in the wake of new emerging technologies such as AI and Blockchain (Frey and Osborne, 2013), the authors envision a world of decentralized autonomous self-owned businesses, using the example of the taxi market. The authors, first, outline their characteristics and how they work. Second, they elaborate on the socio-economic implications of markets where this novel kind of business enters. Third and most important, the authors argue that so-called robo-economic systems would be tantamount to a post-capitalistic society that is enforced by applying capitalistic principles.

Research limitations/implications

The presented scenario of this paper is very futuristic and furthermore reduces a complex system quite drastically to be able to focus on the two implications of interest. Therefore, we are confronted with the necessity to take assumptions on socio-technical feasibilities and individual preferences. Most of these assumptions can be challenged (see Section 6.3).

Social implications

The scenario presented by the authors stands in contrast to the fear that increased automation inherently leads to increased inequality. There is a general debate going on whether automation and digitalization will lead to a massive loss of employment, because machines will replace humans in many fields of work. Frey and Osborne (2013) estimate that nearly every second job is at risk to disappear in the coming decades because of computerization. Hence, many people fear to be left behind because of this development and inequality will increase tremendously as only those who own the machines will benefit directly from the profit share. In the scenario, however, the profits are mostly distributed among the consumers via reduced prices.

Originality/value

The proposed scenario seems to reconcile socialism (less private property) with liberalism (a radicalization of markets) and shows an effective way to tackle market power, the problem that certain persons and firms would benefit almost exclusively from the increased profit margins promised by automation.

Open Access
Article
Publication date: 24 December 2020

Christian Hugo Hoffmann

Following the call for strengthening the third pillar of knowledge in entrepreneurship as well as work-applied management contexts constituted by pragmatic design principles, we…

3179

Abstract

Purpose

Following the call for strengthening the third pillar of knowledge in entrepreneurship as well as work-applied management contexts constituted by pragmatic design principles, we present a case study on an insurtech for insurance firms specialized in smart contract insurance solutions such as flight delay or ski resort insurance.

Design/methodology/approach

Design science.

Findings

This not only serves as a pointer for how insurances may master their digital transformation while remaining competitive. But moreover, on the meta level, we find that the adoption of entrepreneurial design principles by the students, whose experiential project represents our case study, does not necessarily require continuous support or foundational knowledge to be delivered beforehand. However, for a deeper or more holistic assessment of the case sketched in their project, it makes sense to introduce them to newer developments such as the simple, practical framework of the Entrepreneur's Question Index.

Originality/value

Innovative teaching method on innovative topics.

Details

Journal of Work-Applied Management, vol. 13 no. 1
Type: Research Article
ISSN: 2205-2062

Keywords

Article
Publication date: 24 September 2019

Christian Hugo Hoffmann

Systemic risks affect financial market participants in many ways. However, the literature insists firmly that they are and, in fact, should be of little concern to (private) banks…

Abstract

Purpose

Systemic risks affect financial market participants in many ways. However, the literature insists firmly that they are and, in fact, should be of little concern to (private) banks (as opposed to regulators). The purpose of this paper is to argue for the relevance of systemic risks for private banks as opposed to regulators only by making use of causal loop models as being traditionally used in the discipline of systems dynamics. In contrast to the starting point for all common risk-management frameworks in banks, which is the classification of risks into risk categories, the authors show that risk has been compartmentalized too much and provide a strong case for a really holistic approach.

Design/methodology/approach

Systems thinking, causal loop models and conceptual approach.

Findings

Relevance of systemic risks for private banks as opposed to regulators only. In contrast to the starting point for all common risk-management frameworks in banks, which is the classification of risks into risk categories, the authors show that risk has been compartmentalized too much and provide a strong case for a really holistic approach, which stems from using explanatory models such as causal loop diagrams. On top of that more explanatory models ought to be used for risk management purposes while banks currently rely too much on statistical-descriptive approaches.

Originality/value

Integration of systems thinking into risk management, which is novel: in contrast to the starting point for all common risk-management frameworks in banks, which is the classification of risks into risk categories, the authors show that risk has been compartmentalized too much and provide a strong case for a really holistic approach.

Content available
Article
Publication date: 27 April 2012

Wim J.L. Elving

363

Abstract

Details

Corporate Communications: An International Journal, vol. 17 no. 2
Type: Research Article
ISSN: 1356-3289

Article
Publication date: 27 April 2012

Christian Hoffmann and Christian Fieseler

In this paper, the authors aim to identify a range of non‐financial factors that play a role in the formation of a company's image, and ultimately its valuation, on capital…

5904

Abstract

Purpose

In this paper, the authors aim to identify a range of non‐financial factors that play a role in the formation of a company's image, and ultimately its valuation, on capital markets. By identifying and highlighting their relative importance to the perceptions of equity analysts, the authors seek to show that investor relations are best understood as a strategic communication function rather than a mere purveyor of pure financials.

Design/methodology/approach

The findings are based on a two‐tiered approach, relying on qualitative interview data collected among 42 equity analysts and a subsequent exploratory factor analysis performed on data obtained from a survey among 134 buy‐ and sell‐side analysts.

Findings

The authors argue that equity analysts consider the following eight categories of non‐financial information when forming an impression of a company: the stakeholder relations of an organization, its corporate governance, its corporate social responsibility, its reputation and brand, the quality of its management, and its strategic consistency. One of the most important factors, however, is the quality of a company's communication, which underscores the strategic role that the investor relations function should play in fostering positive capital market relations.

Research limitations/implications

Being explorative in nature, the categories and scales proposed need further validation. Furthermore, in future research, it would be worthwhile to explore not only the role of non‐financials in image formation but also the interplay between financials and non‐financials in image formation.

Practical implications

Investor relations professionals should consider the factors presented in this study in their work in order to ensure that they cater to the actual information needs of capital market participants. The consideration of non‐financial factors enhances the quality of financial communications. It also enriches the understanding of the strategic communication tasks of the investor relations department.

Originality/value

This paper describes an empirical analysis of the management of corporate relationships with financial audiences, a stakeholder group increasingly focused on by communications research. It represents a contribution to the further establishment of investor relations as a strategic communication function.

Details

Corporate Communications: An International Journal, vol. 17 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

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